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	<title>Comments on: How to market new construction</title>
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	<description>Tracking Charlottesville&#039;s Real Estate Market since 2005</description>
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		<title>By: TrvlnMn</title>
		<link>http://www.realcentralva.com/2007/01/08/how-to-market-new-construction/#comment-1698</link>
		<dc:creator>TrvlnMn</dc:creator>
		<pubDate>Mon, 08 Jan 2007 20:10:58 +0000</pubDate>
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		<description>I&#039;m not in the market. But I will share my thoughts on the subject.

With option 1.  That was how the &quot;original&quot; Lake Monticello (before it expanded outside of is gates) was developed. What I&#039;m really hearing is &lt;i&gt;&quot;we might sell a few and some really crappy looking low end houses might be built which will affect our ability to sell to the high end out of state transplants.&quot;&lt;/i&gt; (because that&#039;s exactly who can afford the outrageous prices- transplants and people trading up).

With option 2. If I can afford to buy real estate to build on- hell will freeze over before I let someone dictate to me what builder I&#039;m going to use. I strongly dislike the architectural tastes of builders in this area (I&#039;m going to include the national builders as well with this bunch because it&#039;s just &quot;more of the same cookie cutter crap- and I want more than 4 feet between my house and the house next door).  Additionally something just doesn&#039;t sound right about the commission structure. But I&#039;m not in the business so I wouldn&#039;t know that for sure.

With Option 3. As with all the other options- if minimizing the sales hassles to profit made is the goal then this is the option to take. If you wanted to maximize the commission then you could also try and negotiate the deal with whatever developer you sell to (provided it&#039;s not a national developer or Kessler&#039;s old outfit) - to be the exclusive agent marketing his development (kinda like Real Estate 3 does with all the developments that their builder division produces). 

Personally I like Option 1 (with one modification). I know a lot of people originally chose the Lake Monticello area because of the opportunity to &quot;have the new house built especially for them.&quot;  I also understand that some people might want to buy a lot in a new development but don&#039;t want to be rushed to develop it. I think different architectural styles (within reason) are healthy for a neighborhood.  However understanding all that I don&#039;t want a double-wide trailer going in right next to my &quot;Spanish style, 7 ft. high Walled Hacienda compound&quot; - I would suggest figuring out what sort of building standards will be desired then try to set it up that builders need to meet those design standards. I&#039;m not sure how it would be done- but I think it could be.

Those are my thoughts. Take them or leave them as you choose.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not in the market. But I will share my thoughts on the subject.</p>
<p>With option 1.  That was how the &#8220;original&#8221; Lake Monticello (before it expanded outside of is gates) was developed. What I&#8217;m really hearing is <i>&#8220;we might sell a few and some really crappy looking low end houses might be built which will affect our ability to sell to the high end out of state transplants.&#8221;</i> (because that&#8217;s exactly who can afford the outrageous prices- transplants and people trading up).</p>
<p>With option 2. If I can afford to buy real estate to build on- hell will freeze over before I let someone dictate to me what builder I&#8217;m going to use. I strongly dislike the architectural tastes of builders in this area (I&#8217;m going to include the national builders as well with this bunch because it&#8217;s just &#8220;more of the same cookie cutter crap- and I want more than 4 feet between my house and the house next door).  Additionally something just doesn&#8217;t sound right about the commission structure. But I&#8217;m not in the business so I wouldn&#8217;t know that for sure.</p>
<p>With Option 3. As with all the other options- if minimizing the sales hassles to profit made is the goal then this is the option to take. If you wanted to maximize the commission then you could also try and negotiate the deal with whatever developer you sell to (provided it&#8217;s not a national developer or Kessler&#8217;s old outfit) &#8211; to be the exclusive agent marketing his development (kinda like Real Estate 3 does with all the developments that their builder division produces). </p>
<p>Personally I like Option 1 (with one modification). I know a lot of people originally chose the Lake Monticello area because of the opportunity to &#8220;have the new house built especially for them.&#8221;  I also understand that some people might want to buy a lot in a new development but don&#8217;t want to be rushed to develop it. I think different architectural styles (within reason) are healthy for a neighborhood.  However understanding all that I don&#8217;t want a double-wide trailer going in right next to my &#8220;Spanish style, 7 ft. high Walled Hacienda compound&#8221; &#8211; I would suggest figuring out what sort of building standards will be desired then try to set it up that builders need to meet those design standards. I&#8217;m not sure how it would be done- but I think it could be.</p>
<p>Those are my thoughts. Take them or leave them as you choose.</p>
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