Real Estate photography matters. With every property I market, I am marketing to at least three sets of the market -
1 – Buyers. With so much inventory, it is crucial to present the property in the best possible manner.
2 – Sellers. Sellers look at the MLS and Realtors’ sites and evaluate potential representation this way. A picture says 1,000 words, and a Realtor who takes excellent photographs shows that he or she takes pride in his work.
3 – Other Realtors. Realtors are more inclined to show properties with quality photographs. Quality photos demonstrate a certain level of professionalism that is sadly lacking on far too many listings. There are Realtors with whom I would rather work, and there are those with whom I would rather not work. When evaluating which of the 20 houses we might see, those with multiple photos will be shown first. Those Realtors who take only one or no photos are doing their clients a great disservice.
Which photo is better? (hint, it’s rhetorical) All I did was think about the shot that I wanted to take, stand on top of my real estate car, and shoot away. However, it is too rare that this little bit of thought goes into real estate photos.
Update 26 September 2011: For 99% of the homes that we market, we hire professional photographers … the market has changed and the market demands have changed. As such, our marketing has evolved as well. (in no small part due to Nest’s real estate signs – the only ones in our market)