Charlottesville Earthcraft Homes tour – and a brief riff on “is blogging advertising?”

This weekend, April 19 and 20 and next, April 26 and 27, fifteen Earthcraft homes in the Charlottesville region will be open to the public.

EarthCraft standards and options are factored into every aspect of home building – site planning, building orientation, low-impact construction techniques and materials, energy efficiency – for a constant effort to lower the environmental impact of building an EarthCraft home and lower the energy costs and water usage for its future occupants.

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Will an EarthCraft home look “different” than conventional homes? Absolutely not!. EarthCraft focuses on building materials, installation and sealing techniques and minor modifications in construction – all things that disappear inside the walls as the house is completed. That’s the reason why this tour features houses currently still in some phase of construction so that you can see the differences before they disappear behind drywall. The only time you’ll see the difference is when you look at the energy bills on an EarthCraft home – 30-50% lower than conventional homes.

In a lot of ways, Earthcraft represents simply good building.

This map has all of the houses on the tour -

Better yet, plan your itinerary using the Maptimizer, presented in partnership with the Virginia Association of Realtors.

And now the riff …
After a long conversation this week with an attorney about real estate blogs and the perception/belief by the Virginia Real Estate Board that any writing that could “induce business” is considered “advertising” … here is my disclosure. I am intending this post as an informational post that, while some may choose to contact me because of it, is not designed to solicit buyers or sellers to reach out to me. It’s news. It’s timely and it’s information that people want. If they choose to contact a perceived credible source for more information, is said credibility something that could “induce business”? Better yet – could a quote in a newspaper be considered “advertising” as it might “induce business”? More on this subject in a later post.

This is information that people want; it’s information I’d like to present. If someone chooses to contact a perceived credible source for more information, is said credibility something that could “induce business”? Better yet – could a quote in a newspaper be considered “advertising” as it might “induce business”? (the answer is ‘maybe’) More on this subject in a later post.

Now – if I were to say “search the Charlottesville MLS for Green Homes” – that is a sentence that might induce business.

Either way, learn more about the Earthcraft Green Home Tour at the Blue Ridge Home Builders’ site.