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	<title>Comments on: This is a test &#8211; it is only a test (of print advertising)</title>
	<atom:link href="http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/</link>
	<description>Tracking Charlottesville&#039;s Real Estate Market since 2005</description>
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		<title>By: Jim</title>
		<link>http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-16003</link>
		<dc:creator>Jim</dc:creator>
		<pubDate>Tue, 13 May 2008 01:28:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-16003</guid>
		<description>Your ad is nice - for the web. Print advertising is fading.</description>
		<content:encoded><![CDATA[<p>Your ad is nice &#8211; for the web. Print advertising is fading.</p>
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		<title>By: Bobbie</title>
		<link>http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15946</link>
		<dc:creator>Bobbie</dc:creator>
		<pubDate>Thu, 08 May 2008 13:03:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15946</guid>
		<description>Great ad!  Hope it brings many new readers.</description>
		<content:encoded><![CDATA[<p>Great ad!  Hope it brings many new readers.</p>
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		<title>By: Fred</title>
		<link>http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15940</link>
		<dc:creator>Fred</dc:creator>
		<pubDate>Thu, 08 May 2008 01:44:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15940</guid>
		<description>Jim,

Interesting approach.  Like &quot;Jeff,&quot; above, I&#039;ve been a reader, not a subscriber, probably because there&#039;s too much stuff in my inboxes  already.  (In fact, if you can track email addresses via your comments section, you&#039;ll see that I&#039;ve been here before.)  I&#039;ll go ahead and subscribe because you&#039;re asking--but obviously, this new subscription isn&#039;t due to the print ads, as I only pick up C-ville every few weeks....

I do enjoy your blog, and I appreciate all your hard work.</description>
		<content:encoded><![CDATA[<p>Jim,</p>
<p>Interesting approach.  Like &#8220;Jeff,&#8221; above, I&#8217;ve been a reader, not a subscriber, probably because there&#8217;s too much stuff in my inboxes  already.  (In fact, if you can track email addresses via your comments section, you&#8217;ll see that I&#8217;ve been here before.)  I&#8217;ll go ahead and subscribe because you&#8217;re asking&#8211;but obviously, this new subscription isn&#8217;t due to the print ads, as I only pick up C-ville every few weeks&#8230;.</p>
<p>I do enjoy your blog, and I appreciate all your hard work.</p>
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	<item>
		<title>By: Pavel</title>
		<link>http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15939</link>
		<dc:creator>Pavel</dc:creator>
		<pubDate>Wed, 07 May 2008 15:55:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15939</guid>
		<description>It&#039;s a creative/forward thinking effort.  I hope it works out well for you.</description>
		<content:encoded><![CDATA[<p>It&#8217;s a creative/forward thinking effort.  I hope it works out well for you.</p>
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		<title>By: Jim Duncan</title>
		<link>http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15938</link>
		<dc:creator>Jim Duncan</dc:creator>
		<pubDate>Wed, 07 May 2008 15:53:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15938</guid>
		<description>Daniel -

Thanks for the comment. There are going to be growing pains with any new thing, so I&#039;m ok with it.

Thanks for adding my name. I hadn&#039;t even noticed that. Regarding how many people remember after six months - that&#039; the whole differentiator with print, IMHO. We&#039;ll see. 

Next week will be even better, I am sure.</description>
		<content:encoded><![CDATA[<p>Daniel -</p>
<p>Thanks for the comment. There are going to be growing pains with any new thing, so I&#8217;m ok with it.</p>
<p>Thanks for adding my name. I hadn&#8217;t even noticed that. Regarding how many people remember after six months &#8211; that&#8217; the whole differentiator with print, IMHO. We&#8217;ll see. </p>
<p>Next week will be even better, I am sure.</p>
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		<title>By: Daniel</title>
		<link>http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15937</link>
		<dc:creator>Daniel</dc:creator>
		<pubDate>Wed, 07 May 2008 15:43:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15937</guid>
		<description>Jim - My fault on the errors. I should have proofread better.  I thought it would go through Cville&#039;s editorial process but they just dropped it in.  Again: my fault.

We are also curious as to the print-to-web translation.  We are actively monitoring the links mentioned in the ads to see what kind of traffic spikes there are.

Of course, I&#039;m sure any print Ad Manager will tell you to focus more on the &quot;branding&quot; capabilities rather than direct visitor translation (i.e. how many people remember your name later because of the ad).  I added your name to the bottom of your text in this week&#039;s ad for that reason (and to even out the spacing).  The majority of the public have no idea what RSS is, but may remember your name from the ad 6 months from now.

We&#039;ll see.</description>
		<content:encoded><![CDATA[<p>Jim &#8211; My fault on the errors. I should have proofread better.  I thought it would go through Cville&#8217;s editorial process but they just dropped it in.  Again: my fault.</p>
<p>We are also curious as to the print-to-web translation.  We are actively monitoring the links mentioned in the ads to see what kind of traffic spikes there are.</p>
<p>Of course, I&#8217;m sure any print Ad Manager will tell you to focus more on the &#8220;branding&#8221; capabilities rather than direct visitor translation (i.e. how many people remember your name later because of the ad).  I added your name to the bottom of your text in this week&#8217;s ad for that reason (and to even out the spacing).  The majority of the public have no idea what RSS is, but may remember your name from the ad 6 months from now.</p>
<p>We&#8217;ll see.</p>
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		<title>By: Jeff</title>
		<link>http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15936</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Wed, 07 May 2008 14:31:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15936</guid>
		<description>I&#039;m a reader, not a subscriber - I bet you&#039;ll get a bump in subscribers because you ask for them in your article, even if people aren&#039;t steered here by the ad.  Probably better to just look at traffic to see the ad&#039;s effect.</description>
		<content:encoded><![CDATA[<p>I&#8217;m a reader, not a subscriber &#8211; I bet you&#8217;ll get a bump in subscribers because you ask for them in your article, even if people aren&#8217;t steered here by the ad.  Probably better to just look at traffic to see the ad&#8217;s effect.</p>
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		<title>By: Jim Duncan</title>
		<link>http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15935</link>
		<dc:creator>Jim Duncan</dc:creator>
		<pubDate>Wed, 07 May 2008 13:51:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15935</guid>
		<description>RE: the Broker thing - that was supposed to have been remedied this week, but it didn&#039;t make it to print for some reason. Re: the pictures - again, unfortunately, I don&#039;t proof them before they go to print, so this week and last have had significant data inaccuracies. I am hoping that next week will be better.</description>
		<content:encoded><![CDATA[<p>RE: the Broker thing &#8211; that was supposed to have been remedied this week, but it didn&#8217;t make it to print for some reason. Re: the pictures &#8211; again, unfortunately, I don&#8217;t proof them before they go to print, so this week and last have had significant data inaccuracies. I am hoping that next week will be better.</p>
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		<title>By: Pavel</title>
		<link>http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15934</link>
		<dc:creator>Pavel</dc:creator>
		<pubDate>Wed, 07 May 2008 13:44:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.realcentralva.com/2008/05/07/this-is-a-test-it-is-only-a-test-of-print-advertising/#comment-15934</guid>
		<description>I guess the only question I have is how come there is no mention of any broker?  Also, the pictures of the two top properties are next to the wrong descriptions. Good luck with trying this out!</description>
		<content:encoded><![CDATA[<p>I guess the only question I have is how come there is no mention of any broker?  Also, the pictures of the two top properties are next to the wrong descriptions. Good luck with trying this out!</p>
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