Why Must the “Full Commission” Myth be Contantly Perpetuated?

Posted on August 7, 2008 by Jim Duncan

There is no “full commission” anymore, just as the term “discount” is irrelevant. Everything is negotiable – up and down. Heck, I even do pro bono work (sometimes not intentionally).

About Jim Duncan

A Charlottesville Realtor who tries to stay on the bleeding/cutting/functional edge of technology and real estate trends. I have been selling real estate for the past 10 years, lived in C'Ville for twenty+ and am married to one of few Charlottesville natives left.
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  • http://mlbroadcast.com Michael Price

    People will pay for service. People are more likely to pay a higher price for service if they know what they are buying. I think the industry needs to start demystifying the process and explain up front, in more detail how services are charged for, and why. Everyone understands a cost plus methodology for pricing a service or product. A true professional never has to apologize for asking for a professional fee and consumers will be much more likely to engage if they understand it. I think agents have an opportunity to actually add MORE to the bottom line than ever before if they think a bit more creatively about their consultative role and wring their hands less about defending commissions. ~My dos centavos.

  • http://www.allphoenixrealestate.com Jonathan Dalton

    All part of the same antiquated thinking that leads office managers to talk in sales meeting about “not cuttng your commission.”

    What I charge is what I charge and what I charge can vary depending on the situation. It’s called making a business decision. If it makes sense, I’ll do it. If it doesn’t make sense, I won’t.

    Imagine that … independent thought.

  • http://www.realcentralva.com Jim Duncan

    Thanks, Michael and Jonathan for the comments. Every transaction is different, and the one-size-fits-all mentality and business model is deceased.

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