Comments on: How Quickly do Social Media Directors Respond?

By: Derek Overbey

Derek Overbey — Fri, 10 Oct 2008 23:01:24 +0000

Jim, we will be there very soon! We do have 31 listings in Charlottesville right now but don’t have the MLS yet. I’ll keep you posted!

By: Joseph Ferrara.sellsius

Joseph Ferrara.sellsius — Fri, 10 Oct 2008 18:48:06 +0000

All sites should have a media director or spinmeister. But it is time consuming. You might need a team to be truly effective.

Interestingly, Roost’s choice of video makes spin control difficult since YouTubers don’t typically read the comments.

Imagine if all the real estate blogs banded together to write a post on one topic (hmm …) — say 3rd party listing sites’ MLS coverage (or lack thereof)– casting out perhaps dozens of posts– the spinsters would have quite a time keeping up. They may be able to dodge a bullet but not a shotgun blast.

By: Jim Duncan

Jim Duncan — Wed, 08 Oct 2008 10:54:01 +0000

Thanks, Derek for stopping by. When do you think you’ll be in C’Ville?

Pavel – agreed. I wonder how long “good enough” is going to be “good enough”?

By: Pavel

Pavel — Tue, 07 Oct 2008 18:36:47 +0000

For example, in places like Pittsburgh there is no “public” side to MLS so consumer has to go through a “third party” search such as of those provided by Realtor.com or the local real estate firms. I think it’s valuable to point out that Charlottesville MLS offers a “public” search site that is accessible to all (even though many would agree the features could be richer). I would make a guess in areas where the local MLS is “closed” to the public – the 3rd party vendors have more of a playing hand.

By: Derek Overbey

Derek Overbey — Tue, 07 Oct 2008 16:42:44 +0000

Jim,
I wanted to first thank you for understanding our proposition.

“For better or worse, the MLS (and therefore Roost) is likely to have better and more comprehensive results than the aggregators.”

This is all we were trying to get across with the videos we posted. I see you have touched on this subject in your recent article comparing Trulia, Zillow, Cyberhomes and the Charlottesville MLS.

In relation to this post, I try to respond as quickly as possible to any places where appropriate. Having worked at a large regional real estate company myself and interacted with large real estate companies across the nation, I can tell you that social media is not really on the radar as of yet.

Some are embracing with open arms but some don’t even have a company blog. It’s hard to respond when you don’t even embrace the medium itself.

Derek Overbey
Sr. Director of Partnership Strategy – Roost
http://www.roost.com
http://blog.roost.com

By: Daniel

Daniel — Tue, 07 Oct 2008 15:27:49 +0000

At http://www.curbplaces.com we have:
1) All the MLS listings that have real, usable data (~90%)
2) A “Social Media Director” (Kelly) that answers emails, blogs, tests the site, responds to comments and monitors the blogosphere (and twitter) for discussions.

We’re working on a complete site redesign that will update with new data faster and improve search results for homes with non-mappable addresses.

A “social media director” is an extremely important role in any internet company.