Comments on: Design and Context Matter http://www.realcentralva.com/2009/02/09/design-and-context-matter/ Tracking Charlottesville's Real Estate Market since 2005 Sun, 12 Feb 2012 23:56:00 +0000 hourly 1 http://wordpress.org/?v= By: brand4profit http://www.realcentralva.com/2009/02/09/design-and-context-matter/#comment-25514 brand4profit Tue, 10 Feb 2009 10:32:43 +0000 http://www.realcentralva.com/2009/02/09/design-and-context-matter/#comment-25514 Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values. Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism. Creating brands worth evangelizing about is often misunderstood. The connection between the core values – the soul of the company and the soul of the customer – is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.

Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.

]]> By: Daniel http://www.realcentralva.com/2009/02/09/design-and-context-matter/#comment-25509 Daniel Mon, 09 Feb 2009 16:45:40 +0000 http://www.realcentralva.com/2009/02/09/design-and-context-matter/#comment-25509 Thanks for the TED tip. I had no idea these were up in iTunes format. I'm downloading some now. Do you recommend any more? Regarding MLS data: A "fact" cannot be considered intellectual property. The "fact" that "503 Rialto St. is for sale for $314K" and the "fact" that "The Steelers won in the 09 Superbowl" do not belong to anyone and cannot be bought or sold. Obviously, any creative work can be considered intellectual property: images and listing descriptions. The questions that Google and the Internet raises are really interesting, though: If you give all your data away for free (i.e. MLS on the internet, TV over the air) do you still have the right to restrict its usage? Newspapers suing Google for linking to their stories and Networks suing YouTube for fan-created montages all seem silly. But so does the restrictions surrounding MLS usage (when it's all out there for free anyway). Thanks for the TED tip. I had no idea these were up in iTunes format. I’m downloading some now. Do you recommend any more?

Regarding MLS data: A “fact” cannot be considered intellectual property. The “fact” that “503 Rialto St. is for sale for $314K” and the “fact” that “The Steelers won in the 09 Superbowl” do not belong to anyone and cannot be bought or sold. Obviously, any creative work can be considered intellectual property: images and listing descriptions.

The questions that Google and the Internet raises are really interesting, though: If you give all your data away for free (i.e. MLS on the internet, TV over the air) do you still have the right to restrict its usage? Newspapers suing Google for linking to their stories and Networks suing YouTube for fan-created montages all seem silly. But so does the restrictions surrounding MLS usage (when it’s all out there for free anyway).

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