Personally, I’ve never used the term “neighborhood expert” … but what if you could actually vet those Realtors who make such claims?
In a couple weeks, the Houston Association of Realtors will launch a Web application that allows consumers to see which Realtors within their chosen search area are transacting business â€“ and which are not.
Here are the highlights:
- The app is based on MLS data and will be available from the association’s highly-trafficked Website
- Every Realtor in the market is included, there is no opt-out
- The app is map-based, so consumers can see who has sold what, where, over different time periods
- The app may be made available to MLS organizations nationwide
Let that sink inâ€¦
A Realtor association is helping consumers make decisions with clarity, on their own, objectively and with no compromise.
In the Charlottesville area, I see geography as less of a differentiator, niches are important, but making a career as a “specialist” would be nearly impossible – there’s no way one could be solely a “Charlottesville condo specialist” – it could be a significant component of one’s business, but the market is just too spread out … but — combine the above with the announcement(s) from Facebook yesterday
Heck, now you could see how many people Like the Realtor you may be considering hiring.
A quick snapshot of your potential Realtor + an instantaneous review of that person or business by your social network? Priceless. (but a snapshot is only that – it doesn’t encapsulate all that goes into a real estate transaction, whether you might like that Realtor …)
So when you click the new â€œLikeâ€ Facebook button, being very helpful and all, Facebook will update your permanent profile with your new like.
THEY UPDATE YOUR PROFILE (your news feed to â€“ but forget that -as of today it’s irrelevant) â€“ the PROFILE of your LIKES!
(SIDE NOTE â€“ This also drops Facebook in the middle of the local advertising game â€“ you YELP, you update your facebook PROFILE automatically, I can then create an Ad based on the fact that you â€œlikedâ€ KFC -someone pinch me, I’m still in the dream with Hedi)
People are going to freak out about this and it’s a shame â€“ Facebook does not expose YOUR data specifically â€“ only people who you’ve given permission to as a friend will actually see your profile and I can see this being fantastic way of really keeping in touch â€“ how many of my friends liked â€œHurt Lockerâ€ for example â€“ that’s the next step of Facebooks evolution, it makes sense. The lads at Facebook GET this.