By “Used against you” I mean: How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did, a compelling (and compellingly succinct) analysis of the New York Times’ How Companies Learn Your Secrets.
If you use the internet or shop online or in stores, you owe it to yourself to read those two stories.
I have no doubt that the big real estate sites such as Zillow, Trulia, Realtor.com, Redfin are doing this type of deep analysis – and if you use Facebook, everything you do online is being tracked – but I’m curious as to what the triggers or specific data points are that demonstrate that a consumer is moving towards the buying or selling phase of life.
My guesses at which search queries are indicative of this shift -
- moving to (a specific location)
- buying a home in (Charlottesville)
- best schools in (Charlottesville)
- homes for sale close to (UVA)
- Best neighborhoods in (Charlottesville)
Update: Stephen Colbert nails it; naturally.