Coldwell Banker’s ad is remarkable. This ad largely defines why I do what I do, and why my buyer clients are looking to buy homes.
I’m going to go out on a limb and say that the prevailing reason that most of my clients are buying right now is because the messages in this ad resonate with them.
They are buying homes, not necessarily investments. They are buying in (and into and within) communities and neighborhoods. The bricks and sticks offer stability of payments, but also stability of place.
Start with number 1:
You’re not always going to be as mobile as you think. Eventually, most of you are going to acquire spouses and kids. Those spouses will probably have jobs (particularly if you’re in the demographic that thinks it might move to San Francisco–or Paris–at any moment.) Those jobs will not necessarily allow them to pick up and move across oceans or continents so that you can explore some exciting new opportunity, or see what it’s like to live somewhere different. Those kids–attached to their friends and schools–will, after a certain age, also be very resistant.