If the “open rate” for my monthly note is only 2% yet it generates this kind of response, I’ll be happy. I’ll lead with “thank you” to the reader who took a great deal of time to email me this response, and for the three stories her response has generated.
Part 1 of 3 …
This month I asked what you (consumers) would change about the real estate process.
A reader responded – (bolding mine)
I wish house listings included a floor plan, even if it were a rough, not-to-scale, sketch. We’d be able to understand better if a house would or would not work for us if we knew the relationships of the rooms to each other. If the agent/photographer is good, we can sometimes get this from the photos — if they are presented in a rational, spatial sequence, and include the transitions from one space to the next — but the quality of the photos is many times misleading (if they look good) or downright awful.
(It amazes me that owners allow their agents to post pictures that are dark, out of focus, include inadvertent selfies in mirrors, or show clutter and junk that could have been picked up and moved out of the field of the photo for 30 seconds.)
Look – providing floor plans isn’t a difficult task; it’s not inexpensive, but neither are houses.
I noted the advent of affordable floor plan technology in 2010. I hand sketch floor plans all the time – just Saturday I drew for a client a house I’d seen a few days’ prior. From memory on a piece of scrap paper, and it worked (maps are useful when combined with verbal descriptions). I don’t know my older daughter’s phone number (which she’s had for 5 years) but can typically recall the layout of a property I saw five years ago.
I’ve written many, many times (and so have my clients!) – since at least 2007 – about real estate photos. The only thing that will change poor photos being used is for consumers to demand more. I send the photos to my seller clients before using them on anything – I want to make sure they both approve and feel good about how we’re marketing their homes.
I’d love to be able to provide recent examples from the Charlottesville MLS of head-smashingly bad photos – photos so bad I wish I could call the seller and ask them what they’re thinking. In one example, I know the agent consistently takes bad photos, and the seller would have known that if they’d spent 30 seconds researching. That the seller permits these photos to be used is confounding, but there you go.
Floorplans – yes, they cost money. So do professional photographers. So do professional Realtors’ services.