Category Archives: Marketing
What’s That Fuzzy-Looking Thing? Addition to Nest’s Signs – Trying Something New
It’s been a while since we’ve played with the design, other than refinements here and there.
…Real estate signs matter . 
If you have an iPhone, these are some QR Code readers ; for you Android users, these are a few . … I’ve had questions over the years asking what I do besides write a kick-butt Charlottesville real estate blog. I’m a Charlottesville Realtor with a writing problem , and a pretty good one at that. Continue reading
Print Media is …
In 2006, I was a few years early in my prediction.
There’s a place for print media, and advertising homes for sale in Charlottesville ain’t it.
Branding a brand – or brokerage – consistently in print gives readers the impression (and illusion as the case may be) that a brokerage is viable and successful.
“Have you heard of Google? Search “Gourmet”! There’s a ton of sh*t.
For those unfamiliar with Gary Vaynerchuk:
But in less than three years, Vaynerchuk has built an audience of 80,000 for his daily podcasts on wines good, bad and mediocre. That’s enough people
More and Better Pictures, Please
I received this note last week:
“Jim,
Can I just complain about the horrible photos on the Cville MLS? There is a listing with 25 photos and 11 of them are of the kitchen. This house has 3 bedrooms, and there are NO photos of any of them. Am I expected to sleep in the refrigerator? I think it is time for a photo article again. There are some repeat offenders out there. Help them Jim. Help them.”
And then a Realtor friend (and remarkable photographer) posted this:
One would think that taking quality photos for marketing a home … Continue reading…
Regal Theaters Doubt Charlottesville Can Build a Road
At least that’s the angle Charlottesville Tomorrow sees in the announcement that Charlottesville will be getting stadium seating.
Apparently, Regal has made a business decision of their own to move ahead with an upgrade. Sufficient state and federal funding is not expected for the Hillsdale Drive project until 2015 at the earliest. Part of Hillsdale was identified as a “shovel ready” project for which Charlottesville has sought federal stimulus funds.
“We were aware that there was talk of a road project either near or on our property,” said Russ Nunley, Regal’s Vice President of Marketing & Communications in an
Redefining Real Estate Signage in Charlottesville
One size does not fit all, and this is but one way that we are seeking to re-define how real estate is done in Charlottesville and Central Virginia. … – A real estate sign of the times: Our first custom yard sign printed in both English and Spanish – Describing Mariana and Derek’s signs in Colorado Springs – Describing John Kalinowski’s signs in Northeast Ohio . Continue reading
Nest’s New Signs
More to come … 
Continue reading
Design and Context Matter
I see print as irrelevant for marketing houses, but relevant for branding – branding me as a professional, my company, my profession all of which constitute my brand. … This one, too, shakes everything up – The invention of printing did away with anonymity, fostering ideas of literary FAME and and the habit of considering intellectual effort as private property. Continue reading
No More Real Estate Signs in the Median?
Any such advertisements are illegal in the highway right of way and are the focus of this enforcement effort, which was initiated by the County Board of Supervisors to improve safety and aesthetics along entrance corridors like Route 29 and Route 250. … County staff are focusing on this illegal sign issue at the request of the Board of Supervisors, who are concerned about the traffic safety impacts of signs that distract drivers and block sight lines and who find the signs to be visual clutter than detracts from the appearance of the roadways. Continue reading
