Tag Archives: Marketing
Nest’s Signs Rock
This one is at Lake Monticello, where they do not allow post signs.
Times have Changed – Telling a Story
PR has changed; so has real estate marketing. A simple sign in the yard, an ad in the weekly paper … none of this is new to buyers, but it seems to take time to make its way to the full
Print advertising doesn’t work to sell homes. Advertising real estate in print accomplishes two things:
1 – Placates a seller who wants to see their house in print because they want tangible evidence that their Realtor is doing something. I’m all for satisfying clients, but I’d rather not be condescending to them, and that’s just what I believe advertising … Continue reading…
Hinting at Nest’s Announcement
There is a challenge, regarding the pending announcement from Nest. I mentioned it on Twitter:
Nest is about to make a huge announcement. A *really* huge announcement. Stay tuned.
And it is a big one. But …
Here’s the challenge:
We need to define how and why this matters to potential buyers and sellers in Charlottesville and Albemarle and Central Virginia, because it absolutely does matter. Realtors will get it, but I and we are more concerned about how we can convey the how and why to our existing and potential clients.
We know it matters, we can … Continue reading…
Redefining Real Estate Signage in Charlottesville
One size does not fit all, and this is but one way that we are seeking to re-define how real estate is done in Charlottesville and Central Virginia. … – A real estate sign of the times: Our first custom yard sign printed in both English and Spanish – Describing Mariana and Derek’s signs in Colorado Springs – Describing John Kalinowski’s signs in Northeast Ohio . Continue reading
Nest’s New Signs
More to come … 
Continue reading
Design and Context Matter
I see print as irrelevant for marketing houses, but relevant for branding – branding me as a professional, my company, my profession all of which constitute my brand. … This one, too, shakes everything up – The invention of printing did away with anonymity, fostering ideas of literary FAME and and the habit of considering intellectual effort as private property. Continue reading
No More Real Estate Signs in the Median?
Any such advertisements are illegal in the highway right of way and are the focus of this enforcement effort, which was initiated by the County Board of Supervisors to improve safety and aesthetics along entrance corridors like Route 29 and Route 250. … County staff are focusing on this illegal sign issue at the request of the Board of Supervisors, who are concerned about the traffic safety impacts of signs that distract drivers and block sight lines and who find the signs to be visual clutter than detracts from the appearance of the roadways. Continue reading
But Somehow I’m Supposed to Tell Sellers that Print Marketing Works?
The internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television as a main source for national and international news. Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. Continue reading
