Design and Context Matter

Few things make me think like TED talks.


I've shifted my morning routine a bit. Now while riding the bike at the gym, I'm watching TED talks - while getting my body healthier, I might as well stretch my mind as well.

This talk has so many highlights, but one that struck me was this -

"He didn't believe it was the end of print ... I remember attending an exhibition called 'Photography, the End of Painting;' and it wasn't at all." How Read More

What’s a Beme?

An interesting higher-level editorial piece in the Wall Street Journal on Saturday, while not written with the real estate industry in mind, has some clear parallels - Marketing 3.0 is now the science of devising and managing directed business memes: call them bemes. Bemes are sent by members of social communities to each other and typically contain a reward or exclusive offer, which, when redeemed, also results in a reward coupon for the sender. Here's the thing - more Read More

Every Customer Counts

*Disclaimer - this is probably a tempest in a teapot, but it's a useful exercise in reputation management that directly influences business. Especially in this economy, every customer counts. A brief anatomy of how at least sixty people are less likely to eat at the Boathouse in Charlottesville (and I'm one of the sixty).
- Amanda ate at the Boathouse, and didn't like it. (She's telling at least 10 people with this Read More

Proof Twitter Works

leveraging-conversation.jpg

Two of the best aspects of Twitter are the immediacy and the relationships that can be developed in 140 characters or less. For example: Earlier this week I noticed a splog was stealing the content of my blog - the entire thing. Fortunately, it was hosted on Google's Blogger service which happens to have a "flag" feature. One person flagging likely wouldn't have an impact; many people ... I asked my friends on Twitter to flag this Read More