Seth Godin decided that he preferred the term “citizens.”Citizen recognized the power of this individual.  Citizens are no longer the weak, isolated pre-consumers in front of a TV set in 1971, with few options….  It sounds a bit pretentious, but then, so do most terms marketers use.When you stop calling people ‘targets’ or ‘prospects’ and start calling them ‘guests’ or ‘citizens’, you can’t help but become a little more humble and a little more respectful.  Try it, it works.Either way, one of the secrets to business success is treating people well.

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