Posts tagged Readers aren’t leads

Readers aren’t leads

Seth Godin decided that he preferred the term “citizens.”Citizen recognized the power of this individual.  Citizens are no longer the weak, isolated pre-consumers in front of a TV set in 1971, with few options….  It sounds a bit pretentious, but then, so do most terms marketers use.When you stop calling people ‘targets’ or ‘prospects’ and start calling them ‘guests’ or ‘citizens’, you can’t help but become a little more humble and a little more respectful.  Try it, it works.Either way, one of the secrets to business success is treating people well.

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