tl;dr: People search for homes with other people. Zillow Group’s Consumer Housing Trends 2016 Report makes good reading, and I’m often tempted to print out all 159 pages. One interesting point in Zillow’s report that confirms…
Update: And Trulia. Update 2: Looks like Trulia keeps the listings, for now. This likely a short-term hiccup, but those of you searching for houses in Charlottesville in 2015 … you’d be best advised to not…
I’ve written this for years. And Jay at Zillow has written it in a way that hopefully now consumers will lend credence to my words: (bolding mine)
But (a Zestimate is) not accurate enough to determine what price to set for a home about to go on the market, or what price to offer on a home. The Zestimate isn’t intended to be used like that.
One day though, Zillow might be right(er).
So, thanks Jay for the post. 🙂
Google Now + Zillow. Big times ahead …
Almost every buyer with whom I work checks Zillow (and I have to tell them Z doesn’t have a direct MLS feed, so the data isn’t always accurate. They check zestimates in addition to property assessments because they’re looking for an objective valuation.
Just curious: active homes in 22901 zip: MLS – 334. Zillow – 150. Trulia – 351. Realtor.com – 338. Who to trust? (hint: the MLS)
— Jim Duncan (@JimDuncan) May 31, 2012
Not much has changed since 2007 – real estate search is *still* fragmented. And if you’re searching for homes for sale in Charlottesville, read this first.
In 2007 and 2008, not many real estate agents (relatively) had blogs or real estate search; now, seemingly everyone does – and the battle between the big three – Realtor.com, Zillow and Trulia remains as fierce as ever. So today’s news that Zillow is going to be offering cheap wordpress sites with real estate search is yet another sign that real estate listings are a commodity, accessible by almost everyone â€¦ and when something is everywhere, its value is diminished.
The one thing that hasn’t changed is that real estate agents are always looking for the next silver bullet that will make them successful and profitable without having to work. Hard. Zillow’s going for the masses – good for them.
My first reaction to reading this news was, “thank goodness I have something on my site besides listings.” Everyone and every product is seeking to differentiate itself. If everyone has real estate search, that differentiation is going to be harder to achieve.
So, my reaction to the “Zillow is offering blogs with real estate search” news is a combination of “so what” and “good for them.”
I’ll keep doing what I’m doing and represent my clients to the best of my ability. With or without listings on my blog.
I know consumers use these sites, but they tend to not be the most accurate if you’re looking for homes to see this weekend.
But if you’re looking for the most accurate listings and what I feel is the best, most user-friendly and functional home search tool in Charlottesville, I really and truly think that the search tool here at RealCentralVA is the best in the area.
Warning: this post is not within the real of purely local real estate blogging â€¦
Second, when I saw this news I felt like I’d been punched in the gut. One of the reasons I have so loved Diverse Solutions on my site is that they gave me what I believed to be the best tool out there to search for homes in my market. In part, I’ve been competing with Zillow (not really, they’re huge. I’m tiny) But really, I have been. Now they’re together? Zillow, who makes money (as all of the third parties do) selling agents on upsells for $X per month?
1. Is this the next step in the evolution of Zillow becoming/replacing/supplanting the MLS? Maybe. Maybe not.
4. Listings, and listing data are a commodity . Everyone has them. I’ve benefited by google indexing the MLS listings found on my site, but I’ve never depended on it. I generate unique, relevant, and occasionally good content. Anyone can get listing data.
6. See #4. Those depending on real estate search for their SEO are now SOL. It’s the evolution/consolidation of the tech space, and that’s ok. Real estate is about real estate representation – used with technology appropriately. Technology without competent representation and interpretation is merely cool tech.