I received this note last week:
Can I just complain about the horrible photos on the Cville MLS? There is a listing with 25 photos and 11 of them are of the kitchen. This house has 3 bedrooms, and there are NO photos of any of them. Am I expected to sleep in the refrigerator? I think it is time for a photo article again. There are some repeat offenders out there. Help them Jim. Help them.”
And then a Realtor friend (and remarkable photographer) posted this:
One would think that taking quality photos for marketing a home would be one of the more basic core competencies of a Realtor, but unfortunately, this too often is not the case.
A few of the more critical faults:
1 – No pictures.
2 – ONE picture.
3 – Pictures of everything but the interior.
4 – Not enough photos (the Charlottesville MLS allows up to 50 pictures)
5 – Not enough pictures of everything.
Statistics say that approximately 85% of home buyers search online. Why in the world would a seller allow his or her hired representative to be so delinquent in the marketing of his or her most valuable asset? Heck, even things for sale on craigslist have photos!
On homes that have been trashed, people still want to see what the inside looks like. Not every home is going to be beautiful (and none are perfect) … but buyers understand this. And they still want to see more. More of the inside, more of the outside, more of the street view, more of everything.
Ultimately, in all things real estate, the client is responsible. If you as the seller are not checking your Realtor’s efforts on your behalf, you are failing to do your due diligence in ensuring that your home is being marketed effectively. And really, what I say doesn’t matter. What should be most concerning is that buyers are, rightly or wrongly, dismissing your home if the pictures are bad or non-existent.
Thank you to the reader who sent that to me via my meebo widget (it’s in the sidebar). I have an idea about bad Charlottesville MLS photos. If you’re game to try, please contact me. Frankly, I think the pictures I take and have processed look pretty good.
Coming soon – a discussion about real estate video and buyers’ and sellers’ conflicting demands/desires/goals.