Slow response = slow business

When agents do respond to e-mail inquiries, 70
percent of the agents take two days to respond and 58 percent do not respond at
all. To illustrate this point, a manager in a top-producing office of 120
agents recently sent an e-mail to her agents to see how long it would take them
to reply. She sent it out on Thursday and asked the recipients to hit the reply
button to show that they had read her e-mail…. This suggests that only a
small percentage of agents are paying close attention to the e-mail leads their
company and their own Web sites
generate.

…Real estate is not brain
surgery, but it does require excellent systems in place.

From an Inman story (link requires
registration, so I’ll summarize)

Our performance on the Web is
equally abysmal. When agents do respond to e-mail inquiries, 70 percent of the
agents take two days to respond and 58 percent do not respond at all. To
illustrate this point, a manager in a top-producing office of 120 agents
recently sent an e-mail to her agents to see how long it would take them to
reply. She sent it out on Thursday and asked the recipients to hit the reply
button to show that they had read her e-mail. By the following Tuesday, only 10
percent of her agents had replied. This suggests that only a small percentage of
agents are paying close attention to the e-mail leads their company and their
own Web sites generate.

That
other Realtors are so poor at responding means that I should be in good shape!
Real estate is not brain surgery, but it does require excellent systems in
place. That and constantly evaluating and evolving. Those who choose not to do
this will hopefully fade away.

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