Great post about Big Builders

From an E-Pro listserv –

… I would get to know the big builders, their product, their policies and welcome them to the area. They don’t buy in a market unless they know who will buy their product, where they work, how much money they make, how long they’ve been married and what they drive. That kind of knowledge in any market holds value. Although they won’t share all of this with you, just watch what they do and market to the same person in your move-up market. Move up buyers buy 60 to 65% more than they sell with today’s interest rates when purchasing resale and 65 to 75% when they buy NEW. No one fears a Great Competitor, they only fear they can’t compete. And Change is the only thing in life that’s constant.

And this is exactly what I plan to do. Adapt and evolve.

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