Cheap marketing for developers

Giving away bikes with new homes. What a perfect idea for the vaunted New Urbanist developments in the area. If they truly want to encourage “alternative methods” of transportation, how much could it cost to throw in a couple of bikes?

This would be great advertising as well. A small development in the City of C’Ville included Vespas in their deals, but think about the opportunity here. For each new house in, say, Old Trail, or at the Hollymead Town Center,  all new residents (of biking ages) were given a bike … that would be a pretty decent incentive to not hop in the car each time to go to school or the market … just a thought.

Heck, partner up with one of the local bike shops for a full-on advertising campaign. Just a thought.

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