Consumers want it all. And they want it now.
The advent of Zillow, Trulia, RealestateABC, et. al. is pushing real estate technology innovation faster than it has ever been pushed. The news today that Cendant will be offering Microsoft’s Virtual Earth mapping on its websites is big news. (Don’t count MSFT out yet!) The mapping wars are just heating up. The guys at RCG are ahead of the curve – watch them.
Under the terms of the agreement, Microsoft will provide its Virtual Earth commercial online mapping solutions for Cendant’s real estate brand Web sites – Century21.com, ColdwellBanker.com, ColdwellBankerCommercial.com, ERA.com and SothebysRealty.com – and for the local operating company Web sites of NRT Incorporated.
The sooner Microsoft decides to support Firefox (or better yet, web standards) and makes their products accessible to all, the better.
As a consumer, whether snooping on neighbors, searching for homes, or just checking up on the market, what are you looking for? What does the end game of the merging of real estate and technology look like?