Morning links June 1 2006

Marketing challenge – how would you do it? Finding the balance between branding a real estate company and  maintaining the “buzz” of a new listing is more and more daunting.

But the tangle of options also requires any successful marketing plan to take into account the nature of the product, its durability in the public’s mind and the advertising budget needed to make it all work.

Digital real estate roundup – they aren’t viable in the CharlAlbemarle market yet, but they will be. Which ones will survive?

Is podcasting’s slow growth due to a bad name? We have been podcasting our listings for some time now – with marginal results. Are we just ahead of the curve?

The 108-year-old phone tax may yet have life.

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