Riding in the cab yesterday from Charlottesville Airport to Washington Dulles (thanks, United), I had the pleasure of riding with a graduate of the Naval Academy. While debating the merits of having an airline pay for our taxi, he asked if I knew (name deleted), who was his Realtor when he purchased four years ago. I acknowledged that I did.
His response was – “I found him to not be a man of his word.”
Damn. Four years. That was this gentleman’s take-away from that transaction. If anyone ever says that reputation is not the single most important facet of one’s profession – one’s identity – they have no idea what is honor.
Honesty and humility go a long way. Two of the most important things I can offer my clients are my time and my word. Waking up every day, one of my goals is to waste neither.
Is this an example of a Long Tail of reputation?
Technorati Tags: honor, real-estate, realtor
Fabulous Story. Should become one of Aesop’s fables.
It never ceases to amaze me how (relatively) few people realize the simple concept of consistently doing what’s right. It’s simple, painful and sometimes expensive, but simple.
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