Riding in the cab yesterday from Charlottesville Airport to Washington Dulles (thanks, United), I had the pleasure of riding with a graduate of the Naval Academy. While debating the merits of having an airline pay for our taxi, he asked if I knew (name deleted), who was his Realtor when he purchased four years ago. I acknowledged that I did.
His response was – “I found him to not be a man of his word.”
Damn. Four years. That was this gentleman’s take-away from that transaction. If anyone ever says that reputation is not the single most important facet of one’s profession – one’s identity – they have no idea what is honor.
Honesty and humility go a long way. Two of the most important things I can offer my clients are my time and my word. Waking up every day, one of my goals is to waste neither.
Is this an example of a Long Tail of reputation?