The downside of Trulia’s new partnerships

Things move quickly! Very soon after the announcement that Realogy would be sending their data to Trulia, I notice that Trulia’s listing for one of my listings no longer goes to my website, but instead goes to Century 21’s website.  Traffic to my site goes down, and now any potential leads that I might have gotten will instead be routed through Century 21. My response time will inevitably be much slower (assuming I get the leads at all). Not to mention that I have many more photos on my site and my site is much easier to customize to maximize my listings’ best features.

But, I guess this will lead to more traffic for my listings, just not with as many pictures or information as before. There are always unintended consequences. Rather than ensure a rapid response from the listing agent, directing people to Century 21‘s site adds at least two more steps into the “getting more information” equation.