WSJ has yet another interesting article on how to sell you home yourself. But … when marketing one’s home, consider where you will be marketing it.
In the Charlottesville area, these sites just don’t have the marketing pull yet. A very small segment of the market is going to be searching on these sites; when marketing one’s home, it is important to market to both the niche you are targeting (medical residents, eco-friendly buyers, tech sector folks, NGIC employees, etc.) as well as everybody else. There are better options in the Charlottesville area than these sites.
And perhaps the most important tip, which should be a no-brainer:
“When it does come time to deal with a buyer, it’s a good idea to have a written preapproval,” Udelson said. Working with a buyer who is preapproved for a mortgage will remove some potential surprises from the closing process.
Nichole said that one of the most common problems that a for sale by owner will run into is getting to closing only to find out that the buyer couldn’t afford the house — “causing them to start the selling process all over again.”
One thing that is lacking – both nationally and locally – a one-stop open house aggregator.