A logo for RealCentralVA.com – reworked


Reworked by a local firm in Charlottesville.

What do you think? (there’s a poll below)



*I wish I could get rid of those silly bullets.

Update: New ideas “below the fold.”

New, new ideas
Newlogo Ideas

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  1. Greg Swann July 10, 2007 at 17:23

    They do nothing for me. I like the idea of the iconic, the image that tells and sells the whole story in a single glance. I’m not seeing that here.

  2. Jeremy Hart July 10, 2007 at 20:02

    I agree, I don’t think either of them tell the story. I like the image, but not for RealCentralVA.com. I THINK that the reason I don’t like it is that I don’t glance at it and immediately think of RealCentralVA.com. Seems like it would be hard to brand …

  3. Loren Nason July 10, 2007 at 20:37

    They don’t do much for me either, but if those are my only choices then number 1 it is.

    I have never been a fan of logos that much. Logo’s don’t mean much. Logo’s only really become a reconized icon after a company has made a name for itself.

    I want to be known for what I can do for you not what my logo looks like. And yes people think my logo is something it totally is not.


  4. TrvlnMn July 11, 2007 at 19:24

    Picking from those above I would choose either 1 or 4 with the caveat on number 4- I would keep that shade of green contained within the arrows but not as a background for the text. And with either option 1 or 4 I’d go with the orange instead of the green (that shade of green makes me want to look away- don’t really know why though).

    Re the Below the fold- I really like the last one the last one. Clean strong lines in a crisp black and white. It’s good. Really good.

    If I were using a key motif (the first one) The SW part of the state has always reminded me of the part of the key that goes into the lock to line up the tumblers. The entire shape of the state of Virginia has always reminded me of a key. So for me there is no real need for that bottom part.

  5. Galen July 15, 2007 at 19:39

    I like the second set, but you have central va in your name – how about something having to do with the nature of your business? They’re all better than the generic house logos that populate most real estate sites though.

  6. Galen July 15, 2007 at 19:40

    (I don’t like the keys!)

  7. Jim Duncan July 16, 2007 at 07:14

    Galen –

    three things –

    1) Thanks for stopping by. I really like what estately has become.

    2) I think I run the risk of “over thinking” this logo – I want it to be an easily-identifiable logo, but frankly think that with sufficient branding, it’ll become what I want.

    3) “the nature of your business” … that’s tricky as the blog is somewhat separate yet integrated with my real estate business. they are distinct yet intertwined; it’s a bit hard to describe, and for that reason I’ve avoided trying to do so.

    and I agree about the keys – I like the concept in general, but it’s just not working for me. I’m glad I’ve gone local with the design, though.