Who knew? Regarding my story last week about Charlynar Homes and blogs’ changing accountability for companies – it took less than two days for Google to find out about Charlynar Homes. Those of you with no current web presence, be aware – one unsatisfied customer, armed with a wee bit of technological skill, a few minutes of spare time and a desire to impact your business in a negative way can impact your reputation in an extraordinary fashion.
Coincidentally, after I wrote the story last week, I spoke with an old friend who is a project manager with a large national builder who was experiencing this exact situation – an unsatisfied homebuyer had started a blog detailing – timeline, contact information, pictures – his complaint, and in doing so had flummoxed the large company. (when Googling the development, the blog comes up #1)
My advice was simple – start a company blog, detail the situation, embrace transparency … and fix the problem for the customer and the others who have the same issue, even though the builder is not at fault.
Update: I just read this story about how Google is indexing blogs in near real-time.