This is part of what I aspire to be and do for my clients and my business. Two of the most crucial parts of the entire story? (to me)
- Aware of and open to new innovations, and how they can fit into one’s business (ed. note: just because a technology is “new” doesn’t mean it’s “effective”)
- Appreciation for â€œold schoolâ€ techniques but with an understanding of the value in adapting these techniques to new mediums
As I said earlier this year in an Inman Article (PDF):
“The challenge that we’re facing from the technology standpoint is that there is not a critical mass yet for bleeding-edge technology. If only one person in the market has heard of it — it’s cool to be in the leading edge but it doesn’t do any good if nobody else is using it. The balance is knowing and using what is new and cool but also knowing and using what everyone else is (using),” he said.
The article also highlights its author, Kelly Roark; she is an example of the caliber of mind they have at Trulia – she (and they) “get it.”
What’s Web 3.0 going to look like?
This story has spurred me to finish a story of my own on how on-and off-line marketing can meld together. Coming Wednesday.