Charlottesville’s Real Estate Blog since 2005.

Clear, Honest Market Analysis. For People, Not Realtors.

Blogging

Define “readily apparent” for consumers

So the light blogging lasted four hours.

The National Association of Realtors has either gone too far or not far enough with their ambiguous dictate: (read it quickly before it goes behind Inman’s subscription wall)

Directors amended an article in the NAR Code of Ethics to state that Realtors “shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional.” (ed note: not REALTOR®?)

How does one define “readily apparent”? Is the “About this Blog” page sufficient? Do any readers of this blog not know that I am a Realtor?

What are “other representations”?  Does every Twitter post have to have a Realtor disclosure/announcement? Every voice mail?

This could be a step in the right direction, but will indubitably be confused/confounded/rendered useless or harmful in practice.

Technology seems to be moving and evolving too quickly for the NAR.

Is real estate blogging advertising?

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I have been been representing buyers and sellers in Charlottesville, Albemarle, and Central Virginia since 2001. Get local insight born of experience.

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