Smarter customers are the goal

And we all benefit.

And (I’m generalizing here) dumb customers don’t spend as much, don’t talk as much, don’t blog as much, don’t vote as much and don’t evangelize as much. In other words, they’re the worst ones to end up with.

I’ll take the smart customers/readers/prospects every time, please.

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1 Comment

  1. Apella January 10, 2008 at 22:21

    I can not agree with you more!

    Thank you for voicing this fact!