What good is a real estate blog?

This is what it’s good for, from one of my current clients:

I think the medium of a blog lends itself to honesty, candor, and trustworthiness, which are qualities I want in a Realtor. In an industry with a LOT of shills, slackers and slimeballs, only the passionate and hardworking will take the time to write a blog.

Work ethic makes all the difference when you’re trying to help someone sell or buy a house. To sell my home this past summer, I chose a blogger in Northern Va (Merv Forney) (no longer available)because I got to know him through his blog and came to admire his integrity. Merv did not disappoint: he got a contract on my home in 2 months. I joke that my house was the only one in Loudoun County to sell this past October, but it’s not far from the truth.

Merv recommended Jim, so I started reading RealCentralVa. I was immediately impressed by the fact that Jim’s blog encompasses local issues and politics as well as real estate.

I just cannot see the typical real estate agent maintaining a blog for more than a few weeks when all he has to say is crap like “now’s a great time to buy,” and “real estate is a great investment.”

When I imply most Realtors are dishonest, I don’t mean they’re outright liars: I just think most cannot overcome the self-interest of getting a commission to think about what’s best for the client. They err on the side of getting a commission. That was my experience buying a home in Northern Va.

Thank you, Mark.