Despite trepidation about speaking to my competition about the benefits of blogging, I accepted the invitation to do just that.
– Only 7-10 of approximately 100-125 in the audience have read the excellent VARBuzz. Hopefully, more will after today’s presentation.
– Many Charlottesville Realtors blog, several on ActiveRain. Matthew expressed great thoughts about AR last month.
– A near majority of the audience read blogs.
– This is a post I wrote last year that explains blogging
– I was criticized for my opinion that having an “about page” is sufficient disclosure. DPOR, the regulatory body in Virginia, considers all online Realtor stuff to be “advertising.” I respectfully disagree and am of the opinion that the Commonwealth is behind the times and that readers are generally intelligent enough to figure out who’s a Realtor and who’s not. As Realtors, we operate under at least two sets of rules – the NAR Code of Ethics which states:
Standard of Practice 12-9
REALTORÂ® firm websites shall disclose the firm’s name and state(s) of licensure in a reasonable and readily apparent manner.
Websites of REALTORSÂ® and non-member licensees affiliated with a REALTORÂ® firm shall disclose the firm’s name and that REALTORÂ®’s or non-member licensee’s state(s) of licensure in a reasonable and readily apparent manner. (Adopted 1/07) (bolding mine)
For a web site, either the firm or the licensee must include disclosure of their status as a real estate licensee in a prominent place, or have an easily identified link to such a disclosure if the firm or licensee owns the webpage or controls its content.
For emails, blogs, and bulletin boards, disclosure should be provided at the beginning or the end of the email. (bolding mine)
I wrote a well-received post about whether real estate blogs are advertising last year. The short answer is that it depends. One size does not fit all. You can’t fit a square peg into a round hole. Insert your cliche here. Blogging remains an evolving medium.
– I was reminded that I am supposed to have Realtor in ALL-CAPS with the Â®. Sorry.
All in all, it was a good experience. If anyone wants to pay me to talk about blogs, I could do that, too. Free is good; getting paid is better.
If you want to do it professionally, do it. If not, please don’t clutter up the web.
Blogging is like getting a real estate license – it’s ridiculously easy to start. Being successful is an entirely different matter.
Three years ago the thought of standing in front of 100+ people terrified me. Now, notsomuch.