Few things make me think like TED talks.
I’ve shifted my morning routine a bit. Now while riding the bike at the gym, I’m watching TED talks – while getting my body healthier, I might as well stretch my mind as well.
This talk has so many highlights, but one that struck me was this –
“He didn’t believe it was the end of print … I remember attending an exhibition called ‘Photography, the End of Painting;’ and it wasn’t at all.”
How does this relate to real estate? Directly, believe it or not.
Print’s not dying, but its defined relevance is shifting. Perhaps print is the new painting and the internet – and all that it entails – is the new photography. (I can’t help what’s next that will threaten the internet’s existence and relevance)
How we adapt to this shift will be fascinating. I see print as irrelevant for marketing houses, but relevant for branding – branding me as a professional, my company, my profession all of which constitute my brand. But as far as marketing a house to a specific buyer? Notsomuch.
This one, too, shakes everything up –
The invention of printing did away with anonymity, fostering ideas of literary FAME and and the habit of considering intellectual effort as private property.
A question – in and of itself, is MLS data intellectual property due to its aggregation and the context it provides? Or could it be considered merely data?