That this video and Steve Jobs’ advice is getting so much attention as being insightful is … a bit sad to me.
Shouldn’t it be every person’s and every company’s goal to not produce crappy stuff? Or service? Or a customer experience?
Of course, there’s a lot of money to be had by making and selling crap.
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True. But I saw it in a “spring-cleaning” light. As you grow and mature you inevitably produce better stuff – making your old stuff (which may have been your best effort at the time) not as great.
There’s also a sense of focus: I’m a big believer of experimentation and trying stuff just to see what works. As you do that, its important to be fast and ruthless about cutting the things that aren’t working well and doubling down on what is working.
Of course, the video gets a lot of attention because you have one icon of design telling another icon of design that his stuff is crap.