Why Buy a Home? Because it’s a Home

Coldwell Banker’s ad is remarkable. This ad largely defines why I do what I do, and why my buyer clients are looking to buy homes.

I’m going to go out on a limb and say that the prevailing reason that most of my clients are buying right now is because the messages in this ad resonate with them.

They are buying homes, not necessarily investments. They are buying in (and into and within) communities and neighborhoods. The bricks and sticks offer stability of payments, but also stability of place.

Related reading:

Why Young People Might (Eventually) Like to Buy a House

Start with number 1:

You’re not always going to be as mobile as you think.  Eventually, most of you are going to acquire spouses and kids. Those spouses will probably have jobs (particularly if you’re in the demographic that thinks it might move to San Francisco–or Paris–at any moment.)  Those jobs will not necessarily allow them to pick up and move across oceans or continents so that you can explore some exciting new opportunity, or see what it’s like to live somewhere different.  Those kids–attached to their friends and schools–will, after a certain age, also be very resistant.  

Something Positive For a Change: Coldwell Banker Hits A Home Run

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4 Comments

  1. Jillian Cariola March 12, 2012 at 04:49

    I like the ad; it definitely appeals to the emotional side of the buyer. Everyone wants to believe that their home has a lot of invaluable memories in it, so if they do decide to leave it and buy another, they hope to fill the new house with memories as well.

    Reply
  2. Jack Hampton March 12, 2012 at 06:20

    I also like this ad It is right that everybody want to like to keep there home nice or remodel good for this I will suggest here http://www.createcsi.com

    Reply
  3. Heather Mullen March 20, 2012 at 13:51

    This ad is SO much better than that terrible Century 21 Super Bowl commercial.

    Reply
    1. Jim March 22, 2012 at 07:47

      Absolutely agree, Heather.

      Reply

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