I attended the VPTC “‘Casting for Customers” on Thursday and was quite impressed (as I fully expected to be) with the quality of the discussion. Cvillepodcast has the podcast and there is a brief blogging “primer” on Michael Prichard’s site.
Coincidentally, I came across this site yesterday, which led me to this blog discussing how and whether companies should integrate blogging into their corporate marketing plans. His arguments are against corporate blogs, per se.