Advertising is moving to the web. (and this is news?)

It’s no wonder that internet startups are poised to blow the doors off traditional real estate business models. This story is a perfect example.Gaining big business’ approval to make a shift like this must be quite an ordeal. More nimble competitors have already seen that there is more value in online marketing. Not to mention that measuring one’s ROI from online advertising is more accurate and more efficient.

Via NYTimes blog.

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