Via Bloomberg:Smith, president of Realogy Corp., the largest residential real estate broker in the U.S., said the portion of his Coldwell Banker and Century 21 branding budget devoted to newspapers will shrink by as much as two-thirds next year from 2006 as spending moves online. Newspapers will receive 70 percent of Realogy’s home-sale advertising by 2010, down from 84 percent this year. (bolding mine)Hat Tip to the Real Estate Bloggers.Blogging is personal and effectiveNewspapers are (somewhat) deadUpdate 18 July 2007: But … Google is stepping their print advertising up!
Date Archives July 2007
Blogging 101 for Charlottesville
My blog tracks the Charlottesville and Central Virginia real estate market, market statistics, real estate technology, real estate representation (for sellers and buyers), local politics, “and more.”… Google BlogsearchCvilleblogscvillenewsCvilleTomorrow is tracking the Charlottesville/Albemarle elections (interestingly, no local Republican candidates have blogs – why is that?)Charlottesville News Headlines, thanks again to cvillenews.Look at the “blogrolls” of blogs you come to know and trust (typically on the side of the page).Key parts of a blog:- Reverse Chronological Order of posts, updated frequently- Comments (some debate this, but it is a crucial component of blogging) – participation in the blogs is key. – RSS – Real Simple Syndication – a method of information distribution- Linking to other blogs and citing your sources- Transparency and accountabilityGenerally, reading blogs also necessitates reading in a different way; rather than visiting each individual webpage, the news can come to you.
…Finding the best ones takes time, but it’s worthwhile.How to get started with Google Reader.Slightly more in-depth about RSS readers.If you have any questions, please feel free to contact me anytime.Regarding the guy who called in after I left, who said his blog’s goal is to “destroy Republicans running for office” – surely there are a fair amount of blogs whose goals are to publish vitriol, and there are plenty of political blogs on either side (and all sides) of the political world.
Stephen Colbert on the housing downturn
Quite an analysis.Luckily, Charlottesville is regarded as being gay friendly.More on the Creative Class Group.
A big thanks regarding my logo
Deciding to do a logo was but step one. Everything thereafter was a learning experience. From the first iteration, which was roundly derided, to the next, done locally in Charlottesville, and finally to the assistance graciously provided by the person who designed my theme, this effort was a community effort.Pat mentioned the other day that newer, hyper-local real estate bloggers aren’t “linking out well;” those of us who have been doing this for a little while understand the value in participating in the blogging community. You get back what you put in.So – Thank you to watermark design in Charlottesville and Brian Gardner for the theme, and everyone who offered input on and offline.
Media appearance tomorrow morning
Listen to WINA (those of you from outside Charlottesville are just out of luck, unless they add it to their “On Demand”). I will be on from 0910 to 0927 talking about the history of blogging, referencing the Wall Street Journal’s recent article on the supposed 10-year “Blogiversary.” (temp free link) There are people out there much more qualified than I, but I’ll try to make the best of the opportunity.
Really, Al Roker?
Et tu Barbara Corcoran?Blanket statements are dangerous, especially when comparing the run-up from 2004 to 2007, but in Charlottesville, there clearly are not enough rooms on grounds for the UVA students and grad students. Buying smart likely will pay off in the end.
Tuesday links 07-17-2007
In Virginia, buyers have three days from their receipt of the HOA/Condo package to walk from a transaction – carte blanche…. Yet another way to market oneself as “green.”What happens when your neighbors object to your “greening”? How about a solar-powered radon mitigation system?Death of the farmer’s market, or the downside to mainstream commoditization…. Both of which bring me to another post by Seth Godin – Times a Million.All (most) that you ever wanted to know about Biscuit Run, as well as Places 29.