Trulia announced their “Featured Listings” product the other day to much fanfare within the RE.net. There’s little to add to the discussion but my personal experience beta testing the product.
All I have to offer are the stats provided by Trulia on my listings (click the images for higher-res) –
Is it worth it? I don’t know. Traffic increased, but I didn’t get any emails from prospective purchasers.
The differentiation of listings is both good and bad. While similar to Realtor.com’s differentiation of listings, Trulia’s mission is clearly different – they are out to make a profit. Realtor.com is too, but they are supposed to be serving the Realtors and making a profit – which may be contradictory missions.
Some of the best analyses on the launch that I read (and there are certainly more):