Thanks to the Lost Remote, I came across this story from Northwestern University’s Readership Institute site that unintentionally makes the parallel between how Realtors think of MLS data (we want to keep it in a box, and control access).
One of the most striking developments in online news in the past year or soÂ has been -the rapid proliferation of interesting database applications-. Gannett Co. newspapers have been leaders in this area,Â driven by the company’s “informationÂ center” initiative, which is yielding new organizational structures and approaches to information gathering and presentation. The “data desk” is one ofÂ the seven pillars of the company’s new approach to news.
As Gannett realizes, data should be a driving force in online journalism, forÂ at least the following reasons:
– Data is “evergreen” content.
– Its value to users does not end after 24 hours.
– Data can be personal.
– What’s more relevant to someone than, say, reported crimes in their neighborhood, or nearby propertyÂ assessments?
– Data can best be delivered in a medium without space constraints.
Michael asks a similar question this week – Are Listings Information or Advertising?
If Realtors could develop a product that had all of the information – All of it – They could use that as a tool to gain what everybody wants – consumers’ trust. (just having the information is not sufficient to earn trust) Everyone else is doing that (Zillow, Trulia, etc.) but for now, Realtors have the best data – for how long?
In the context of the Group I have been working on for the past year – what are the top 10 technological creations/developments over the past 12 months? Twitter? The iPhone? What has happened in the technology world that were not even in existence when the Group started?