I lost a listing last week, and it came back on market the next day with a different Realtor. After marketing it for six months and getting it more media exposure than just about any other property I’ve marketed (third-party print and television), it’s moving to agent number three today, and I wish them both well.
In marketing the property, I spent time, money, resources and time – only to take home not a dime. Am I complaining? Not at all; it’s the nature of this profession and this particular market.
Will the new marketing – copy, photos, MLS number draw a buyer? I hope so, because the seller needs to sell – the house has been on the market for nearly a year.
Here’s the lesson –
What’s most likely to influence a buyer into actually pulling the trigger and making an offer is the one simple tenet of marketing homes in the Charlottesville or any other real estate market –
It came back on the market at a lower price.