This is a test – it is only a test (of print advertising)

I have long advocated against print advertising – in 2006, 2007, and this year (there are more stories here, but this is but a sampling) and my argument has been consistent – there is no method by which to track print advertising’s ROI.

But – How does one track a Realtor’s Q Score?

This week marks the second week of an ongoing experiment that I have entered with the C-Ville. Can I increase the number of subscribers to my blog through a print ad – consistently placed – in a popular local print publication? In partnership with local real estate search site CurbPlaces and C-Ville, a similar ad (hopefully this week without the typos) will run – time will tell.

Part of business is innovating, and innovation includes trying new things. I tried a banner ad on a local site last year – with no measurable results – so now I’ll try print. Who knows? I doubt I will sell a house directly from this ad, but I wouldn’t be totally surprised if I gain a subscriber who in nine months decides to contact me about something real estate related.

I’m trying to not set any expectations for myself or this experiment. An honest question I have is – who benefits more?

This week’s theme? I am actively requesting new subscribers. CLICK HERE TO SUBSCRIBE (no longer available).

Here is last week’s ad, which takes up about 1/3 of a page.

Maybe I’m wrong about this experiment, but there is only one way to learn – and failing is a great way to learn.

* The incorrect data displayed in this week’s issue aside, I think this could be a good venue.