Blogging is currently touted as real estate marketing’s magic bullet, but almost every new real estate blogger doesn’t realize that the impact of blogging lies in its ability to build a social and informative relationship with its readers.
The brand new real estate blogger, knowing nothing about blogging culture, often uses the blog construct as a kind of daily loudspeaker trumpeting their business prowess.
Blogging is work – writing, reading, participating, educating, being social without being necessarily intrusive … it’s not another forum to post how good you are (or want to be).
This is one of my definitions of success – I received an email question the other day from a reader. I haven’t received any business from him, nor do I expect to. But … I’d like to think that I’m doing something right to receive this postscript –
P.S.- “Why me?” Jim asks himself… Because, I am an avid reader of your blog (realcentralva) and I come away with the impression that you are:
3- a person who believes in ethics (this seems like a question about ethics…)
I don’t see a static website or a purely self-promotional blog accomplishing spurring that email.