Gen Y and the Baby Boomers are among the “next big thing” regarding real estate for the foreseeable future. Understanding markets’ specific cultures, intricacies and idiosyncrasies is crucial to business success.
Thanks to Read Write Web’s recent post of OPML files for focused on Gen Y, I did some market research this weekend. Among my findings are these nuggets:
There’s way too much hype being placed on Generation Y. Sure we’re savvy, but we’re also clueless and most of us don’t care to do the research. We’re waiting for these things to come to us while early adopters are going to them. We’re (sic) weren’t the first on the web, though we pretend to be.
Amanda: No, I was watching The Office and [NEW TAB] did you see that post on TC? I can’t believe that [NEW TAB] lol Amy you know I don’t watch sports. Anyway, I think that we should check out OM this weekend. Does that work for [NEW TAB]
In the middle of a marketing presentation, I was talking about integrating Social Media into a pretty large company’s summer marketing and branding plans. I was trying to explain why they needed to blog, be on Twitter and integrate their plan to make seamless integrations between platforms. While spitting this out, I came to the conclusion that Gen-Y, or 16-25 year olds in this case, loves getting brand information from a person. We like connecting and building trust with a live human being who has likes and dislikes and tells it how it is. (bolding mine)
Gen Y is an internet culture. We go to freerice.com and think we’re really making a difference.
The real movement leaders for most of today’s environmental and social initiatives are Generation X and the Baby Boomers. But they’re marketing to Generation Y. So while many of us are getting involved, nobody has stepped up and led. And that makes me wonder when somebody finally will.
I’m still trying to figure out how best to use this “new” insight and target this market, but they likely will be among the next wave of homebuyers and sellers. Attracting them is key.