That’s the question my wife asked me a couple of weeks ago when I came home from an appointment where I provided a market analysis and advice/guidance for a seller preparing to put his home on the market.
Why did I get paid for this consultation when in the past this has been one of the “free” services I offered? Simple. I set the customers’ expectations beforehand. The services a competent, professional Realtor can deliver are valuable. It is beyond the time to start expressing that value. (even the Charlottesville bubble bloggers agree)
Setting potential customers’ and clients’ expectations is a start, not the least through my new services page. In the past (and still today) Realtors would provide free market analyses in the hope that they might get a listing. Sadly, hope doesn’t pay the bills.
Many Realtors still tell buyers that their Buyer’s Agent services are “free.” Any buyers buying this line need to ask a few more questions. Such as – “how exactly do you get paid?“
The subject house came on the market a few days later within the price range I advised, with another Realtor, and I am ok with that.
When I got into this business nearly seven years ago, my wife questioned why I did so much for free. Guess I should have listened to her.
Nothing is free, not even Representation.