Judging Realtors Based on their Blogs

This article was in the Washington Post the other day discussing how consumers are using social media to find Realtors, and was picked up by the Consumerist this morning who ask the question – “Would You Judge A Real Estate Broker By His Blog?” (archived: 2021). Much of the content in these articles is old-hat to many readers of this blog, but two things jumped out at me –

1 – This comment at the Consumerist –

While I can’t say a blog would lead me to use someone as my broker, I have definitely already excluded two based on their (awful) writings!

Sorry, but if you can’t spell correctly, or even express your thoughts clearly, I don’t want you fighting for my largest investment.

2 – This statement in the WP article about Redfin, which if true is egregious (bolding mine)-

But Redfin has its drawbacks. Many buyers want additional help identifying properties. Also, if Redfin judges a prospective buyer’s offer to be too low — generally below about 85 percent of the asking price — the agent won’t present it to the seller.

If you’re a Realtor, carefully consider what you write.

If you’re a consumer – buyer/seller/voyeur – what do you look for in a real estate blog? Are you as put off as I am by Realtors who keyword slam their posts in an attempt to generate traffic based their use of the words Charlottesville (or any other market) real estate and Charlottesville homes?