70% of consumers would be more likely to list with an agent if they used video as part of their marketing effort. In contrast, only .33% (that’s one-third of one percent) of agents use video.
When looking at Property Videos, What do you see?
Hey Jim Duncan with Nest Realty and RealCentralVA.com here. I have a question for people who are searching for homes on the Internet. What do you want to see? We have the point of diminishing returns with photographs. Our local MLS allows up to 50 pictures and while we do take really good pictures, we think, we’re using video a lot more. Video is something that expands our reach as far as what we can show, but if you’re searching for homes online, I have a question. What do you want to see?
One of my favorite clients the example I use is last year, â€œIf I were using video, what would you want to see?â€ He said: â€œYou know, I want to see what the view is from the bathroom.â€ And I thought that was a really insightful comment because when you’re looking online from California, or London, or Seattle, for homes in Charlottesville, you might not know the area and so there is more to a house than what you see in the kitchen. You want to see what the view is from looking inside out.
So my question for you is: What do you want to see? If I were to take a video of a house for you, what would it contain?
Thanks so much. Please feel free to leave comments here or give me a call or an email anytime. (434) 242-7140. Jim@RealCentralVA.com Thanks so much for your input.
Related discussion: Realtors versus the MLS and the Real Estate Board.