Michael at FlexMLS wrote a few months ago that (no longer available):
70% of consumers would be more likely to list with an agent if they used video as part of their marketing effort. In contrast, only .33% (that’s one-third of one percent) of agents use video.
Transcription:
When looking at Property Videos, What do you see?
Hey Jim Duncan with Nest Realty (archived: 2011) and RealCentralVA.com here. I have a question for people who are searching for homes on the Internet. What do you want to see? We have the point of diminishing returns with photographs. Our local MLS allows up to 50 pictures and while we do take really good pictures, we think, we’re using video a lot more. Video is something that expands our reach as far as what we can show, but if you’re searching for homes online, I have a question. What do you want to see?
One of my favorite clients the example I use is last year, “If I were using video, what would you want to see?” He said: “You know, I want to see what the view is from the bathroom.” And I thought that was a really insightful comment because when you’re looking online from California, or London, or Seattle, for homes in Charlottesville, you might not know the area and so there is more to a house than what you see in the kitchen. You want to see what the view is from looking inside out.
So my question for you is: What do you want to see? If I were to take a video of a house for you, what would it contain?
Thanks so much. Please feel free to leave comments here or give me a call or an email anytime. (434) 242-7140. [email protected] Thanks so much for your input.
Related discussion: Realtors versus the MLS and the Real Estate Board.
Interested in Learning More?
I have been been representing buyers and sellers in Charlottesville, Albemarle, and Central Virginia since 2001. Get local insight born of experience.
Dig Deeper
Quick tips for Buyers and Sellers in Charlottesville
We've started doing quarterly conversations about the Charlottesville real estate market and I'm testing what works best for both reach and posterity of the information. I like being able to look back and see what I've been right about, and what I've been wrong about,…
Buying a House without Seeing It
I was going to save this for my monthly note, but felt like writing today. I know I've written a variation of this story, and think I talked about it on a podcast, but here we are. I suspect many of my clients have heard…
Mortgage Rates, Demand, and Supply in Charlottesville Real Estate
Mortgage rates around 5%? What does that mean to buyers and sellers in Charlottesville? https://youtu.be/xl-bntDRtCs It is end of March, 2022. And interest rates are hovering around 5%, and this is the first time in memory that they have sustained around that number. And…
Comparing New River Valley and Charlottesville Real Estate Markets
We're trying something new - a new video series where we're going to talk about our markets, similar and different trends, and topics relevant to our respective viewers and readers. Friend, colleague, fellow Nester, Jeremy Hart. We talk home velocity, respective median home prices, and…