When you talk about your market or your peers, do you say, “no one is using it…” or “no one is using it yet”? Yet implies inevitability. If they’re going to use it, it might make sense to get there before they do.
That is how I choose to implement technology for my business and my clients. For example:
– The interactive real estate statistics package is pretty useful – and will be more so once they get all the data right.
My criteria for using new technologies:
1 – Will it benefit my clients?
2 – Will it make be better at what I do?
3 – What’s the cost?
4 – Does replace or supplement something I’m already using?