Reputation is everything.

This concept seems so simple. Do the right thing over and over and not only will the rewards come to fruition, but business will be easier as well. When one’s reputation is such that one’s word is not questioned … that is an exemplary thing. Simple … and increasingly rare.

I am marketing a home now that is just over the one-year builder’s warranty; the Purchasers’ home inspection revealed few minor defects. I called the builder’s supervisor (with whom I have worked before); I prefaced my request for a repair with the caveat of, “I know that their one year has expired, but …” He said, “Jim, we’ll take care of it. It’s my name on that house and Mr. Craig’s name on that house. We’ll take care of it.” That was a gratifying and reassuring experience. There remain those few people who understand that one’s name and one’s word are two of the most valuable things one has to offer.