How Quickly do Social Media Directors Respond?

Specifically regarding this post on Roost’s calling out the listing aggregators –

Roost’s conclusion? That using these sites “homebuyers waste tons of time searching through homes that aren’t actually for sale.”

Inman – Same Day

Trulia – Same Day

Zillow – Same Day

It is interesting that Century 21‘s response was provided by an agent, Sotheby’s may not have been aware of Roost’s ad, and I’d bet that Google doesn’t care (archived: 2011) to respond.

For consumers in the Charlottesville area, Roost is a search front end that pulls listing information from the MLS; for the Charlottesville area, they have 29 listings; Waynesboro has one listing – far less than the local MLS. For better or worse, the MLS (and therefore Roost) is likely to have better and more comprehensive results than the aggregators.

The question is – why don’t the “big boys” have social media directors joining the conversation rather than ignoring it either deliberately or because of ignorance?